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DM2, Harris Interactive Alliance to Develop Decision-Maker Panels

Published on May 11, 2006
Reed Business Information's list management division DM2-DecisionMaker has announced its strategic alliance with Harris Interactive Service Bureau to jointly create online research panels of decision-makers, writes BtoB. The Expert DecisionMaker Panels will soon be available and will allow DM2 to provide companies targeting hard-to-reach business-to-business decision-makers with access to its lists of subscribers.