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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- ‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
- Blockbuster Admits Bankruptcy Risk
- Denny’s Takes Over 140 Pilot Travel Center Restaurants
- Men’s Wearhouse Latest to Let Leases Expire
- Papa Gino’s Bites into Burger Market
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Family Websites - February 2010
- Bing Makes Search Inroad
- Mobile Web 2.0 Market to Reach $19B
- Marketers Maintain Offline Data Usage
- E-commerce Fraud Losses Drop
- Top 10 Mobile Phone Websites - February 2010
DirecTV Debuts First Network Devoted to Babies
DirecTV yesterday morning announced its new 24-hour network BabyFirstTV, which caters to kids aged 6 months to 3 years and will not be supported by advertising, Mediaweek writes.
The network’s target market is subject to controversy, as the American Academy of Pediatrics recommends limited television exposure for kids under two years of age. Network supports said it fosters interaction between kids and parents.
The baby network is a joint venture between Regency Enterprises - a TV production company allied with Fox Entertainment - and Los Angeles-based private investment fund Bellco Capital. The satellite company will offer BabyFirstTV for $9.99 per month and may add it to a digital cable package sometime soon.
According to the BabyFirstTV website (“the nation’s first channel for babies!”), the channel offers 24/7 DVD-quality programs with “a unique parent co-viewing experience.”
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