Advertising, Marketing & Media Issues
- Ad Targeting (13)
- Agencies (1024)
- Behavioral Marketing (95)
- Branding (754)
- Business-to-Business (203)
- Buying (2233)
- Campaigns of Note (956)
- Creative Issues (459)
- Integrated/Cross-Media/Convergence (749)
- Media Department (1174)
- Online Networks (881)
- Personalization (40)
- Pitches/Wins/Losses (167)
- Planning (6259)
- PR (52)
- Remnant Space (10)
- Spam/Spyware/Intrusive (55)
- Targeting Technologies (171)
Business Environment
- Acquisitions/Biz Buzz (899)
- Case Studies (32)
- Don't Believe the Hype (55)
- Financial (179)
- Healthcare (98)
- Opinion (115)
- Privacy (42)
- Regulatory (419)
- Research (1382)
- Shenanigans/Humor/Parody (51)
- Sign of Doom (830)
- Signs of What's to Come (3604)
Demographics & Regions
- African American (131)
- Asia (197)
- Demographics (2227)
- Elderly (68)
- Europe (457)
- Latin America (264)
- Men (363)
- Wealthy (178)
- Women (575)
- Youth (630)
Media Options & Channels
- Affiliate Marketing (11)
- Blogs (138)
- Co-op Marketing (112)
- Directories (18)
- Email (260)
- Entertainment (2308)
- FSIs (54)
- Industry Events (142)
- List Marketing (704)
- Magazines (1152)
- Newspapers (1050)
- Promotions (304)
- Search Engine Marketing (583)
- Search Engine Optimization (192)
- Sponsorships (266)
- Syndication/RSS/Atom (56)
- Text Ads (85)
- Trade Rags (56)
- TV Cable (1162)
- TV Network (1577)
- TV Spot Market (166)
- TV Syndication (103)
- TV Upfront (284)
- Viral Marketing (248)
Sales, Operations & Tech
- Account Service (228)
- E-Commerce (472)
- Measurement/Analytics (1097)
- Media Sales/Repping (15)
- New Tech (434)
- Wireless (402)
Verticals & Sectors
- Automotive (447)
- Defense (14)
- Packaged Goods (231)
- Real Estate (59)
- Small Biz (36)
- Telecom (120)
- Travel (128)
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Spanish Stations See No Obvious Declines from DTV Switch: DTV Transition News, Updated 6-22-09
- Local Advertising Slumping - but Will Soar on Handhelds
- Officially Sponsored by Starbucks: MSNBC’s ‘Morning Joe’
- Synthetic Blood Drink Sells out in Vending Machines
Subscribe to Media Buyer Daily
Downloads:
Is your email anti-spam compliant? Find out, free.
Don't be mistaken for spam - use the free Lyris ContentChecker for Email now.- Best Buy Tweets its Way to Better Service
- Feds Approve GM Bankruptcy
- ‘Monday Clearance’: News We Didn’t Cover, July 2-6
- Unemployment Ticks Upward
- Crabtree & Evelyn Seeks Bankruptcy Protection
- ‘Thursday Clearance’: News We Didn’t Cover, June 29 - July 2
- Baskin Robbins Pursues New Markets, Store Concepts - Update
- Sears Covers Appliance Customer Job Losses
- Bi-Lo Seeks Dec. Reorg Deadline - Update
- Consumer Confidence Index Dips
- Top 20 Countries for SocNet Engagement
- Magazine Closings Accelerate in Q2 2009
- DVR Ad Skipping to Hit 18% in 2 Years
- Top 10 Network TV Show Websites - Week Ended 06-27-09
- Top 10 Network & Cable TV Show Websites - Week Ended 06-27-09
- Top 10 Cable TV Show Websites - Week Ended 06-27-09
- Michael Jackson Death Completely Overwhelms Media
- Half of Twitter Has Never Tweeted
- JD Power: Pushy Auto Websites Turn Off Buyers
- Online Celeb Gossip Feeds Worktime ‘Snack’ Craving
eBay Chosen to Test Online TV Media Buying Auction
eBay has won the bid to develop an electronic trading system for buying and selling TV media, mere days after an ad industry task force unveiled the plan to test the idea, reports MediaPost (via MarketingVOX). After meeting with potential providers of the auction infrastructure, including Google, eBay was selected “based on their scale and their expertise and their…credibility in doing this kind of thing,” according to Ray Warren, president of Carat Media Group Americas and a member of the task force.
eBay had pitched the concept to the Association of National Advertisers’ Television Advertising Committee in January and did so again this week during the ANA’s Financial Management Committee meeting. The task force has suggested a $50 million budget for the test phase.
The ANA is surveying its membership to gauge support, and a steering committee has not yet been organized; some of the largest national advertisers are opposed to the idea, and the ANA is not formally endorsing the pilot - though it supports the idea.