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eBay Chosen to Test Online TV Media Buying Auction

Published on May 12, 2006
eBay has won the bid to develop an electronic trading system for buying and selling TV media, mere days after an ad industry task force unveiled the plan to test the idea, reports MediaPost (via MarketingVOX). After meeting with potential providers of the auction infrastructure, including Google, eBay was selected "based on their scale and their expertise and their...credibility in doing this kind of thing," according to Ray Warren, president of Carat Media Group Americas and a member of the task force.