JetBlue Takes Testimonial Campaign to the Streets

JetBlue is taking a successful aspect of its television ad campaign - that of consumers sharing their experiences flying with the airline - to an outdoor campaign, inviting consumers in Rockefeller Center to enter a bright blue "story booth" and tell their tales, Media Life writes. Bringing campaigns "to the streets" has gotten more attention lately, and modifying a strategy that has worked in other media is one tactic for a successful campaign, according to the article.