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Slate to ‘Textcast’ on iPod, Lexus to Sponsor

Published on May 15, 2006
Online magazine Slate has found a new use for iPods, using the ubiquitous devices to deliver text rather than audio or video - in what is probably a first, reports AdWeek (via MarketingVOX). Slate has planned "textcasts" of its daily "Today's Papers" feature, which aggregates the day's news. Slate will deliver the text via a 15-minute silent audio file. In recent months, Slate experimented with text in the feed of its "Explainer" podcast. Lexus, a Slate podcast advertiser, will be sponsoring the new textcast.