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Mag Rev Up 5.1%, Pharma, Retail, Tech Lead Way

Total magazine rate-card-reported advertising revenue for the month of April increased 5.1 percent compared to the same month last year, according to Publishers Information Bureau. Ad pages totaled 20,348.69, up 1.4 percent from April 2005.  Year-to-date, PIB revenue closed at $6,946,064,469, an increase of 4.5 percent over the same period in 2005, with ad pages totaling 71,717.80, a 0.7 percent gain.

 

Drugs & remedies, retail and technology recorded double-digit increases in PIB revenue and pages over April 2005.  In addition, retail was boosted by advertising for department stores, supercenters and specialty stores, while technology was aided by ads for Internet-based companies, telecom, and computer products.  Other categories that posted dollar and page gains were toiletries & cosmetics and public transportation, hotels & resort.