Mag Rev Up 5.1%, Pharma, Retail, Tech Lead Way

Total magazine rate-card-reported advertising revenue for the month of April increased 5.1 percent compared to the same month last year, according to Publishers Information Bureau. Ad pages totaled 20,348.69, up 1.4 percent from April 2005. Year-to-date, PIB revenue closed at $6,946,064,469, an increase of 4.5 percent over the same period in 2005, with ad pages totaling 71,717.80, a 0.7 percent gain.