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Upfront Update: NBC Hooked on Digital, ABC on Comedy

Published on May 16, 2006
NBC announced its schedule of shows for next season in its upfront presentation yesterday, though it acknowledged that the schedule was subject to change depending on competitor schedules, the New York Times reports. According to Jeff Zucker, chief executive at the NBC Universal Television Group, the network has put "a ton of thought" and effort into the digital world. He spent so much time on the network's digital efforts, in fact, that the audience grew restive waiting for the prime time schedule for next season to be unveiled.