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Horizon to Coordinate NBC, Telemundo Marketing Efforts
Marking a significant shift in network policy, NBC’s Spanish-language network Telemundo and its affiliate stations are conducting final negotiations to consolidate all of the network’s media buying and planning activities - an account worth an estimated $20-25 million - at Horizon Media, according to sources, writes Adweek.
Although the New York-based Horizon currently handles a large portion of Telemundo parent NBC’s media buying and planning duties, the agreement would be the first time the two networks had coordinated marketing efforts among all media platforms.