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Insert Media Going Mainstream at Full Speed

Insert media has begun to gain recognition, evolving from an “alternative” source of sales and customer acquisition to a mainstream vehicle for several direct response companies, writes DM News.

The success of the insert media marketing concept has much to do with the Direct Marketing Association’s Insert Media Council, which has taken a strong position in the past four to five years to promote the values of this medium using educational methods.

Insert media generates the best benefits and revenue for both the program owners and the advertisers when a professional manager specialized in insert media is hired. Before launching any full-blown insert media campaign, companies should educate themselves about hidden costs and be sure to test campaign effectiveness and appeal prior to the release.