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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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- Four in 10 US Adults Own Game Console; More Women Play Wii
Auto Spot TV Down
Auto ad spending on spot TV was off 0.6 percent year-over-year, as the Big Three’s cumulative spend decreased by 4.5 percent, Brandweek reports.
Daimler/Chrysler reduced spot spending by 9.8 percent while GM dropped 5.6 percent with a $205 million outlay. Ford increased its spot spend by 1.5 percent to $187 million for the period, putting it in third place behind GM and Toyota, which increased its spot spend by 14.8 percent ($188 million).
Overall, foreign automakers grew their spend four percent. Mazda upped its spend 96.5 percent, BMW was up 32.9 percent and Volkswagen increased 26.2 percent. Isuzu cut its spot spend 43.6 percent and Mitsubishi dropped 74.9 percent.