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Johnnie Walker Hires AKQA to Handle Interactive Ads
In an effort to boost global awareness for liquor giant Diageo’s Johnnie Walker Scotch whisky brand, the company hired AKQA, London, to handle interactive advertising, emerging media services, mobile marketing and the design of www.johnniewalker.com, writes DM News.
AKQA plans to work with Diageo’s offline agency, BBH, London. The “Keep Walking” tagline will remain constant throughout the interactive marketing push. Johnnie Walker’s target audience includes web-savvy men ages 25-34.
Online marketing will be used in the promotion of sponsored events - including the Johnnie Walker Classic events, Johnnie Walker Championships and the sponsorship of the Team McLaren Mercedes Formula One racing team.