qtags, Charter Digital Media Launch NY Ad Program

qtags and Charter Digital Media have announced (via The Houston Chronicle) a new program that lets advertisers create and implement interactive ads in some of New York City's most visible locations. The Take5 program includes 500 five-second spots a day on digital signage on the Port Authority Screen in Times Square, PATHVision commuter transit screens (NY/NJ), in-store signage and other prime areas. Each ad comes with a qtags text word that allows consumers to access additional information via the company's text-to-shortcode service.