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SRI to Oversee $570 Million Wal-Mart Ad Review

Published on May 21, 2006
Wal-Mart has signed consulting firm Select Resources International to manage the advertising review it announced earlier this month, in which incumbents Bernstein-Rein and Omnicom Group's GSD&M both plan to defend, writes Adweek. Last year the retail super giant spent some $570 million in domestic measured media, according to Nielsen Monitor-Plus.