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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
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- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
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- Mobile Web 2.0 Market to Reach $19B
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SRI to Oversee $570 Million Wal-Mart Ad Review
Wal-Mart has signed consulting firm Select Resources International to manage the advertising review it announced earlier this month, in which incumbents Bernstein-Rein and Omnicom Group’s GSD&M both plan to defend, writes Adweek. Last year the retail super giant spent some $570 million in domestic measured media, according to Nielsen Monitor-Plus.
Up for grabs are Wal-Mart’s creative and media duties, as well as Hispanic ad duties. Recently, Wal-Mart’s print and television ads have taken on a more upscale look in an effort to move away from former price-oriented messages.
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