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London Newspaper and Titan Outdoor Launch ‘Bluecasts’
London’s free financial newspaper City AM and Titan Outdoor have joined forces to offer mobile podcasts, or “bluecasts,” to commuters at London’s Waterloo with Liverpool Street stations, BrandRepublic writes.
Titan’s Transvision screens will display a 15-second City AM commercial every two minutes from 5:30 p.m. to 7 p.m. that encourages commuters to turn on the Bluetooth function on their mobile phones and download City AM’s daily five-minute business news podcast, called City PM.
“Last week, we topped the iTunes business podcast chart for the first time - ahead of the Financial Times, Wall Street Journal, BBC Radio 5 Live and BBC Radio 4 podcasts - just three months after launching,” said Lawson Muncaster, City AM’s managing director.
Capital Spreads, the online financial spread betting company, is the first sponsor of the City PM podcasts and will be featured in the Transvision ads. “This demonstrates Outdoor’s ability to embrace new technologies and at the same time bring relevant messages to the consumer,” said Eric Newnham, global chief executive of out-of-home media specialists Kinetic, which partnered with City AM on the campaign.