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Toyota, Lexus to Co-Sponsor Monday Night Football

Published on May 23, 2006
Toyota and its Lexus brand will co-sponsor ESPN's Monday Night Football, with Lexus sponsoring nine of the halftime shows and Toyota sponsoring eight, writes Mediaweek. They will be featured in the opening and closing graphics, will have spots in the games, and will have ads in ESPN the Magazine, on ESPN Radio, ESPN.com and on SportsCenter.