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P&G’s Braun Launches Viral Marketing Campaign

Published on May 24, 2006
In an effort to overcome the hype given to Amazon.com bestseller Philips Norelco Bodygroom electric razor, Procter & Gamble Co.'s Braun has launched an unbranded viral campaign from Digitas, Boston, that aims to jokingly scare men clean-shaven by showing them the consequences of growing hairy stubble, writes Ad Age.