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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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P&G’s Braun Launches Viral Marketing Campaign
In an effort to overcome the hype given to Amazon.com bestseller Philips Norelco Bodygroom electric razor, Procter & Gamble Co.‘s Braun has launched an unbranded viral campaign from Digitas, Boston, that aims to jokingly scare men clean-shaven by showing them the consequences of growing hairy stubble, writes Ad Age.
In addition to the Noscruf.org website, the Braun campaign includes paid search ads on search engines, promotional placement on Heavy.com and two viral videos on YouTube.com from a fictional advocacy group called the National Organization of Social Crusaders Repulsed by Unshaven Faces.
Noscruf.com traffic has topped 60 million daily online users so far, according to web trafficking company Alexa.com.