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InfoUSA to Buy Mokrynskidirect
Database giant infoUSA has announced its agreement to acquire New Jersey-based list broker and manager Mokrynskidirect, whose customer base is mainly consumer catalog-oriented, writes BtoB. Under the deal expected to close May 31, Mokrynskidirect’s existing management and name will continue and the company will run independently.
“The acquisition of Mokrynskidirect is a continuation of infoUSA’s strategy to consolidate the fragmented list brokerage and management industry,” said Vin Gupta, infoUSA Chairman-CEO.