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Despite New Radio Outlets, Listeners Stay True to AM/FM
An Arbitron/Edison Media Research study revealed that 77 percent of respondents expect to continue their AM/FM radio listening habits despite increasing advancements in technology, writes Radio Ink.
Satellite radio subscribers were slightly less dedicated to traditional broadcasting, with 64 percent expecting to continue listening to AM/FM radio for the same amount of time. Also, AM/FM radio doesn’t seem to be losing time spent listening to newer digital radio platforms.