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- AT&T Sends Controversial ‘American Idol’ Text Message
- Spanish Stations See No Obvious Declines from DTV Switch: DTV Transition News, Updated 6-22-09
- Local Advertising Slumping - but Will Soar on Handhelds
- Officially Sponsored by Starbucks: MSNBC’s ‘Morning Joe’
- Synthetic Blood Drink Sells out in Vending Machines
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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
- Crabtree & Evelyn Seeks Bankruptcy Protection
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- RPI Shifts Course
- Borders UK Plays Matchmaker
- Michael Jackson Death Completely Overwhelms Media
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- Top 10 Online Retailers by Conversion Rate - May 2009
- Top 10 Online Retail Categories by Order Size - May 2009
- TV Ads Most Helpful; Web Banners Most Ignored
- Majority of Marketers Seek Email, Social Media Marriage
- ‘i-Device’ Users Favor Mobile Web over Newspapers
- Four in 10 US Adults Own Game Console; More Women Play Wii
GM Offers Gas Discounts as Incentive
General Motors is offering $1.99-a-gallon fuel for buyers of certain vehicles in California and Florida, Brandweek reports. Those customers must also enroll in the OnStar vehicle diagnostic service.
The discount comes in the form of a rebate for the difference between the average price per gallon of premium fuel in buyers’ states, and the $1.99 per gallon figure. The money is applied monthly to a pre-paid card. The credits are good until Dec. 3. Marketing begins today and includes broadcast, print and interactive