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Yahoo and eBay Form Online Advertising and E-Commerce Alliance

Published on May 25, 2006
Yahoo and eBay have reached a multiyear advertising and business partnership to better compete against search leader Google, Reuters reports (via MarketingVOX and Search Engine Lowdown). Their joint efforts will begin this year. Yahoo will be the exclusive third-party provider of graphic ads on eBay's auction site, and will provide sponsored search for complementary products on some eBay.com search results pages. The two companies also said they would work to jointly develop "click-to-call" ad technologies for their websites.