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Survey: Marketers Reluctant to Use Emerging Media

Published on May 28, 2006
Although marketers have expressed interest in new web channels like social networks and video games, most don't plan to use the venues in the next year, according to Forrester Research's survey of 253 interactive marketers, Adweek reports. The survey results showed marketers' reluctance to shift from more familiar online channels like search and email marketing.