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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Wal-Mart, Supervalu, Google
- Private Label CPG Dollar, Unit Sales Continue Growth – Update
- Freight TSI Slightly Improves in Jan. - Update
- Breakfast Menus Heat Up in 2009
- Consumers Don’t Strongly Identify with Brands
- ‘The Daily Wrap:’ Staples, B&N, Costco
- Williams-Sonoma Seeks Store Closures in Large Markets
- Minority Growth Represents Retail Opportunity
- Google Throws Retail Inventory into the Local Mix
- St. Patrick’s Day Set to Be Greener in 2010
- Video Dominates Rich Media Investments
- Multicultural Ad Spending Declines Less than General Market
- Consumers Don’t Strongly Identify with Brands
- St. Patrick’s Day Set to Be Greener in 2010
- Almost Half of Marketers Use SocNets
- Consumers Hear Differences in Male, Female Voices
- Minority Growth Represents Marketing Opportunity
- Behind the Curve: Week Ended March 12, 2010
- Top 10 Brands Advertised on Radio - Week of 03-01-10
- Top 10 Social Networking Websites & Forums - February 2010
Online Media Marts Step Forward After eBay Selection
After the announcement that a committee of senior marketing executives, requested by Wal-Mart vp-marketing communications Julie Roehm, had selected reputable eBay as the digital infrastructure provider for the $50 million “test phase” of a new online media trading system set to begin May 12, several ad brokers came forward to point out that an internet media trading system currently exists, MediaPost writes.
According to the article, although the smaller, rather untested systems embody innovation in online media sales to date, with billions of ad dollars on the line, it’s doubtful that the committee seriously considered them.
Following the announcement, Strata Marketing hyped its partnership with Spot Buy Spot that currently allows some 800 media buying agencies to make online media transactions for broadcast and cable TV and radio. Also, online broker for radio spot sales, Bid4Spots - which recently hit the $1 million mark - has also responded to the eBay announcement, promoting its reverse auctions system that’s been in place since September 2005.