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Online Media Marts Step Forward After eBay Selection

Published on May 30, 2006
After the announcement that a committee of senior marketing executives, requested by Wal-Mart vp-marketing communications Julie Roehm, had selected reputable eBay as the digital infrastructure provider for the $50 million "test phase" of a new online media trading system set to begin May 12, several ad brokers came forward to point out that an internet media trading system currently exists, MediaPost writes.