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Ad Rates Doubled For Couric’s Last Morning on ‘Today’
NBC made the most of Katie Couric’s last appearance on the Today morning show, with buyers reporting that the network charged $110,000 for a 30-second spot that cost media buyers $50,000 if they bought spots for the show at last year’s upfront, writes AdAge.
According to industry execs, media buyers started scrambling for the remaining 25 percent of inventory the day before Couric confirmed her departure on air from NBC to CBS Evening News. NBC sold the last of the 50 units for the three-hour broadcast last week.