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Cell Phone Companies Seek Growth, Target Hispanics

Published on May 31, 2006
With over three-fourths of people in the U.S. subscribing to a mobile phone service, cell phone companies hope that by marketing to more specific audiences they will gain new customers, writes The New York Times. Hispanics are the main target market being sought by mobile companies, as the industry spent nearly $140 million last year on advertising to attract these consumers, more than they spent on any other cultural group.