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Lifetime Series Built Around Perfectmatch.com Integration

Published on June 02, 2006
Perfectmatch.com, a subscription-based online dating service with over three million members, has signed a season-long deal to be integrated into the storyline of Lifetime channel's new series about a dysfunctional dating service, Lovespring International, writes The New York Times. Throughout the 13-episode season, Perfectmatch.com will appear as a faceless nemesis that steals clients from Lovespring.