Advertising, Marketing & Media Issues
- Ad Targeting (13)
- Agencies (1024)
- Behavioral Marketing (95)
- Branding (754)
- Business-to-Business (203)
- Buying (2232)
- Campaigns of Note (956)
- Creative Issues (459)
- Integrated/Cross-Media/Convergence (749)
- Media Department (1174)
- Online Networks (881)
- Personalization (40)
- Pitches/Wins/Losses (167)
- Planning (6258)
- PR (52)
- Remnant Space (10)
- Spam/Spyware/Intrusive (55)
- Targeting Technologies (171)
Business Environment
- Acquisitions/Biz Buzz (898)
- Case Studies (32)
- Don't Believe the Hype (55)
- Financial (179)
- Healthcare (98)
- Opinion (115)
- Privacy (42)
- Regulatory (419)
- Research (1382)
- Shenanigans/Humor/Parody (51)
- Sign of Doom (829)
- Signs of What's to Come (3602)
Demographics & Regions
- African American (131)
- Asia (197)
- Demographics (2227)
- Elderly (68)
- Europe (457)
- Latin America (264)
- Men (363)
- Wealthy (178)
- Women (575)
- Youth (630)
Media Options & Channels
- Affiliate Marketing (11)
- Blogs (138)
- Co-op Marketing (112)
- Directories (18)
- Email (260)
- Entertainment (2308)
- FSIs (54)
- Industry Events (142)
- List Marketing (704)
- Magazines (1151)
- Newspapers (1050)
- Promotions (304)
- Search Engine Marketing (583)
- Search Engine Optimization (192)
- Sponsorships (266)
- Syndication/RSS/Atom (56)
- Text Ads (85)
- Trade Rags (56)
- TV Cable (1162)
- TV Network (1577)
- TV Spot Market (166)
- TV Syndication (103)
- TV Upfront (284)
- Viral Marketing (248)
Sales, Operations & Tech
- Account Service (228)
- E-Commerce (472)
- Measurement/Analytics (1096)
- Media Sales/Repping (15)
- New Tech (434)
- Wireless (402)
Verticals & Sectors
- Automotive (447)
- Defense (14)
- Packaged Goods (230)
- Real Estate (59)
- Small Biz (36)
- Telecom (120)
- Travel (128)
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Spanish Stations See No Obvious Declines from DTV Switch: DTV Transition News, Updated 6-22-09
- Local Advertising Slumping - but Will Soar on Handhelds
- Officially Sponsored by Starbucks: MSNBC’s ‘Morning Joe’
- Synthetic Blood Drink Sells out in Vending Machines
Subscribe to Media Buyer Daily
Downloads:
Is your email anti-spam compliant? Find out, free.
Don't be mistaken for spam - use the free Lyris ContentChecker for Email now.Increase Efficiency and Maximize Reach
7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
- Crabtree & Evelyn Seeks Bankruptcy Protection
- ‘Thursday Clearance’: News We Didn’t Cover, June 29 - July 2
- Baskin Robbins Pursues New Markets, Store Concepts - Update
- Sears Covers Appliance Customer Job Losses
- Bi-Lo Seeks Dec. Reorg Deadline - Update
- Consumer Confidence Index Dips
- Peets Enters CPG Iced Tea Market
- RPI Shifts Course
- Borders UK Plays Matchmaker
- Michael Jackson Death Completely Overwhelms Media
- Half of Twitter Has Never Tweeted
- JD Power: Pushy Auto Websites Turn Off Buyers
- Online Celeb Gossip Feeds Worktime ‘Snack’ Craving
- Top 10 Online Retailers by Conversion Rate - May 2009
- Top 10 Online Retail Categories by Order Size - May 2009
- TV Ads Most Helpful; Web Banners Most Ignored
- Majority of Marketers Seek Email, Social Media Marriage
- ‘i-Device’ Users Favor Mobile Web over Newspapers
- Four in 10 US Adults Own Game Console; More Women Play Wii
Google Print Ads Flop
Google’s senior vice president for product management, Jonathan Rosenberg, said Google’s venture to auction off print ads in magazines, which launched in February and quickly added magazines, has been one of the biggest disappointments in the last six months, MediaPost reports.
“That probably hasn’t taken off as fast as we would like,” said Rosenberg of the initiative, which involved selling small horizontal, banner-like ad units in 26 magazines, including Ellegirl, Motor Trend, and PC World. Rosenberg said that Google in the future would work on “integrating the ads in the medium better.”