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New Bud Light Site, Contest Encourages People to Create Branded Signs

Published on June 01, 2006
As part of Anheuser-Busch's recent "I'm Just Here For The Bud Light" campaign, the beer giant has launched a website, called Here 4BL, which encourages consumers to send in pictures of themselves holding a sign reading: "I'm Just Here For The Bud Light," Adrants writes.