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Biz Pub Ad Revenue Up

Published on June 01, 2006 | Email this article

Business publications saw ad revenue grow 0.32 percent through March compared with first quarter figures from 2005, according to data released yesterday by American Business Media’s Business Information Network (BIN), writes BtoB. While ad pages in March grew 0.71 percent, overall they fell 0.14 percent in the first quarter.

The business-to-business ad categories with the highest revenue gains included aviation, aerospace and military, which grew 17 percent; and resources, environment and utilities, which jumped 15 percent. Categories with the biggest increases in ad pages included agriculture, up 14 percent; and banking, financial and insurance, growing 10 percent.

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