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AOL to Stream Live Springsteen Tour
Live video footage from Bruce Springsteen’s summer tour will stream on AOL Music, which will offer one song per concert, selected by Springsteen, with new songs going live the morning following each of the tour’s 18 stops, writes MediaPost. Pre-roll and other ads will come from AOL Music’s advertisers at large, as no online sponsor has signed on just yet.
According to Erik Flannigan, vp and general manager at AOL Music, the deal’s format suits Springsteen because the rocker is known for surprising audiences by changing his set lists and having surprise guest artists on stage. The first track went live last Sunday on AOL, after Springsteen’s Boston concert the night before.