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BBC To Put World Cup on Internet

Published on June 04, 2006
Entering into a deal with marketer Infront Sports & Media, the BBC has announced that it would simultaneously stream all of its live televised coverage of the 2006 World Cup over broadband for free, writes Media Life. Along with the live online coverage, users can view bonuses like minute-by-minute commentary written by BBC journalists, World Cup on-demand highlights packages and an hourly desktop sports alerts.