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Chicago Approves Taxi Ads
Chicago city council members have agreed to rooftop and door-side ads on city taxicabs, writes Ad Jab. Currently, some 2,175 of the 6,900 Chicago cabs have applied to carry the ads. Among the advertisers making taxi buys in Chicago are Allstate, Hilton, Washington Mutual, Blue Man Group, the Chicago Food Depository, Miller beer, Snickers, Comcast and Verizon, according to Chicago-based Cascio Communications, one of two agencies selling the space.
Taxi drivers that run the ads will make about $1 a day, but the compensation might decrease as more cabs agree to carry the ads.