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‘Place-Shifting’ Via Slingbox as Revolutionary as DVRs
Slingbox, a gadget that costs a one-time fee of $200 and can “place-shift” TV, has the potential to be as revolutionary as DVRs and their time-shifting capabilities, according to industry watchers, AdAge reports. The device streams live programming anywhere in the world to a broadband connected laptop or Windows-enabled smart phone and, when connected to a digital video recorder, place-shifting and time-shifting meet.
Slingbox could effectively render TV advertising by geography much more difficult by “messing with local affiliates’ businesses if enough people in one affiliate’s region start slinging their content,” the article says.
The NFL is reportedly opposed to Slingbox because it undermines the geographic boundaries and blackouts that define much of the league’s TV business model and, in fact, Slingbox was invented by Sling Media specifically to counter those types of restrictions.