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- AT&T Sends Controversial ‘American Idol’ Text Message
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- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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WOMMA Launches WOM Research Site
The Word of Mouth Marketing Association has launched a word of mouth research site that features a new blog and email newsletter.
In addition to research reports, surveys, and data, the WOM Research blog also features original contributions from leading academics and market research experts such as Idil Cakim of Burson-Marsteller, Laurent Flores of crmmetrix, Ed Keller of Keller Fay Group, Dina Mayzlin of the Yale School of Management, and Gary Stein of AMMO Marketing.