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- AT&T Sends Controversial ‘American Idol’ Text Message
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
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IBM Pulls BusinessWeek Advertising
IBM is pulling advertising out of McGraw-Hill’s BusinessWeek magazine for the foreseeable future, the Wall Street Journal reports. IBM has been one of BusinessWeek’s top advertisers in recent years, although it had reduced its spending to $9.3 million last year from $14.9 million in 2004.
One reason for IBM’s move is related to pricing. BusinessWeek wasn’t willing to give IBM the level of discount sought by the marketer. IBM spent about $355 million on U.S. ad time and space in 2005, down from about $420.6 million in 2004.