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Upfront Deals at 2 to 4% CPM Bumps

Published on June 06, 2006
Fox and CBS have completed upfront deals at between two and four percent CPM rate increases, Mediaweek reports. Fox struck some early deals with agencies - Starcom, OMD and Zenith - representing movie advertisers. Sources at ABC said sales president Mike Shaw had no choice but to alter his hardline position that he would only do business based on Live Plus 7 Day ratings because the other networks had decided to do business using live only ratings, Mediaweek reports. He initially softened his position to Live Plus Same Day ratings, but when the media agencies also rejected that, he decided to do business using live only ratings.