Advertising, Marketing & Media Issues
- Ad Targeting (238)
- Ad Technologies & Vendors (72)
- Agencies (1057)
- Alternative Marketing (8)
- Behavioral Marketing (102)
- Branding (841)
- Campaigns of Note (1070)
- Creative Issues (463)
- Integrated/Cross-Media/Convergence (818)
- Media Buying (2297)
- Media Department (1178)
- Media Planning (6453)
- Media Pricing (32)
- Media Sales/Repping (3)
- Online ad markets (53)
- Personalization (42)
- Pitches/Wins/Losses (172)
- PR (52)
- Production (2)
- Publishing (37)
- Remnant Space (10)
- Spam/Spyware/Intrusive (57)
Business Environment
- Acquisitions/Biz Buzz (928)
- Best & Worst Practices (50)
- Case Studies (37)
- Don't Believe the Hype (60)
- Industry Events (143)
- Interviews (1)
- Legal & Regulatory (438)
- Opinion (115)
- People (16)
- Privacy (43)
- Research (1456)
- Shenanigans/Humor/Parody (53)
- Sign of Doom (872)
- Signs of What's to Come (3860)
Demographics & Regions
- African American (136)
- Asia/Pacific (201)
- Demographics (2230)
- Emerging & Developing (3)
- Europe (471)
- Hispanic (9)
- Latin America (271)
- Men (376)
- Seniors (70)
- Wealthy (187)
- Women (592)
- Youth (649)
Media Options & Channels
- Affiliate Marketing (12)
- Blogs (144)
- Broadband (43)
- Co-op Marketing (132)
- Directories (19)
- Domain names (1)
- Email (285)
- FSIs (61)
- List Marketing (712)
- Magazines (1251)
- Newspapers (1137)
- Online Networks (987)
- Online Syndication (73)
- Promotions (318)
- Rich Media (13)
- Search Engine Marketing (618)
- Search Engine Optimization (209)
- Social Media (71)
- Sponsorships (281)
- Text Ads (89)
- Trade Rags (57)
- TV Cable (1248)
- TV Network (1744)
- TV Spot Market (184)
- TV Syndication (112)
- TV Upfront (288)
- Video Games (5)
- Viral Marketing (280)
Sales, Operations & Tech
- Account Service (237)
- Analytics (1138)
- CRM (7)
- Customer experience (13)
- E-Commerce (487)
- Fraud, Theft, Security (3)
- Media Sales/Repping (24)
- New Tech (479)
- Tools & software (14)
- Wireless & Mobile (479)
Verticals & Sectors
- Automotive (495)
- Business-to-Business (206)
- Computers & Electronics (5)
- Consumer Packaged Goods (257)
- Defense (14)
- Entertainment (2325)
- Financial (194)
- Healthcare (104)
- Real Estate (65)
- Retail (49)
- Small Biz (39)
- Telecom (133)
- Travel (137)
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Subscribe to Media Buyer Daily
Downloads:
Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
- CPI-U Has Flat February - Update
- Simon Still Pursues GGP - Update
- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- Marketers Adopt Emerging Channels
- Digital, Cable News Audiences Only Media to Grow in 2009
- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
Upfront Deals at 2 to 4% CPM Bumps
Fox and CBS have completed upfront deals at between two and four percent CPM rate increases, Mediaweek reports. Fox struck some early deals with agencies - Starcom, OMD and Zenith - representing movie advertisers.
Sources at ABC said sales president Mike Shaw had no choice but to alter his hardline position that he would only do business based on Live Plus 7 Day ratings because the other networks had decided to do business using live only ratings, Mediaweek reports. He initially softened his position to Live Plus Same Day ratings, but when the media agencies also rejected that, he decided to do business using live only ratings.
Sources said ABC, NBC and CW had not done any deals by late in the day Monday. ABC was said to be holding out for CPM increases above five percent for advertisers willing to base ratings guarantees on Live Plus Same Day ratings, which includes DVR viewing, but was seeking even higher CPM increases for advertisers that wanted guarantees based on Live only.
Media buyers had said that they would only buy NBC, coming off double-digit ratings declines, if it rolled back prices by possibly as much as six percent. If that’s the case, NBC might hold back more inventory than usual and take its chances in the scatter market.