Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

CW Snags Advertisers at Slightly Higher than WB Levels Last Year

Published on June 07, 2006
The CW - the new network called into being by the demise of UPN and the WB - has begun signing advertisers for its inaugural season, and the deals are said to be about or slightly higher than the levels at which the WB booked last year, when it took in about $650 million in upfront sales, according to Mediaweek.