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CW Snags Advertisers at Slightly Higher than WB Levels Last Year
The CW - the new network called into being by the demise of UPN and the WB - has begun signing advertisers for its inaugural season, and the deals are said to be about or slightly higher than the levels at which the WB booked last year, when it took in about $650 million in upfront sales, according to Mediaweek.
Inside sources said that of particular interest to advertisers was CW’s Sunday comedy lineup, anchored by Everybody Hates Chris. UPN was known in part for its Monday block of shows which featured largely black casts, some of which have shifted to CW’s Sunday nights.