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‘BusRadio’ Brings Radio with Ads to School Buses; Commercial Alert Protests

Published on June 07, 2006
A company called BusRadio is hoping to broadcast commercial radio programs complete with ads on school buses to more than 100,000 Massachusetts students in September in a deal that will give school districts a way to raise money and marketers a way to reach students, the Wall Street Journal reports. The free service, which the company hopes to roll out nationwide in 2007, would give 5 percent of the ad revenue back to schools.