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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
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- P&G Launches eStore, Tests Marketing Concepts
- Lowe’s Opens Mexican Stores
- Unemployment Falls to Single Digits - Update
- North American Email Has High Failure Rate
- ‘The Daily Wrap’: Apple, Best Buy, Dollar Tree
- Dollar General Plans 600 New Stores
- Consumers Tone Down Valentine’s Day Plans
- ‘The Daily Wrap’: CVS, Toys R Us, Yum Brands
- Online Product Recommendations Miss Mark
- Top 10 Online Retailers by Conversion Rate - December 2009
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- Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
- Americans Watch 33B Online Videos in Dec. ‘09
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- Consumers Tone Down Valentine’s Day Plans
- Behind the Curve: Week Ended Feb. 5, 2010
Ocean Spray Launches Sample Tour
Ocean Spray’s Take a Vacation from Ordinary Diet Drinks vehicle is moving across the country, touting the brand’s first-ever diet juice drinks, Cranberry Spray and Orange Citrus Spray, Promo Magazine reports.
Consumers will receive free beverage samples, $1-off coupons for the diet juice drinks and five-minutes massages in the tour vehicle. The eight-city tour, which stopped in Boston and New York last week, will visit Philadelphia, Washington, DC, Miami, Los Angeles and San Francisco.
As part of the tour, Ocean Spray is running an online scratch and win game at OceanSpray.com, PR, radio spots, print ads in People magazine and More magazine. Arnold Brand Promotions is handling the tour; Brandmovers is handling the online game; Zenith Media is handling radio spots.