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Pepsi Posters Play Music
Pepsi is deploying posters in Toronto and Vancouver subways that play music when you plug in your headphones, reports Make (via Adverlab). The campaign was created by BBDO Toronto.
There are close to 100 posters playing 12 different tracks running in Toronto and Vancouver from now until the end of summer, reports Advertising/Design Goodness. The posters direct listeners to pepsiaccess.ca for more music.