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‘Blender’ Beats Competition in Number of Young Male Readers

Blender magazine has announced that, according to the spring 2006 MRI Audience study, it tops all music and men’s lifestyle magazines in its concentration of young male readers, with the median age of readers 26. Even with 85 percent of its readers aged 21+, Blender sports a higher targeted audience concentration of adult readers 18-34, male readers 18-34, adult readers 18-24, and male readers 18-24 than any other publication in its competition set, including Rolling Stone, Spin, Vibe, FHM, Maxim, Stuff, ESPN the Magazine, and GQ.

While the immediate competition has grown much older - with the median ages of Rolling Stone and Spin now at 31 and 30 respectively - the 26 year-old median age of the Blender reader points to an affluent young consumer, with a household income of $60,614.

Blender readers are also more engaged than other magazines in its competitive set, with more readers having read three of the past four issues than readers of RS, Spin, FHM, Maxim, or Stuff.