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Study: Consumers Emotionally Attached to Inserts

Fifty-nine percent of people surveyed said they “love reading inserts,” according to a study commissioned by marketing services firm and insert provider Valassis and conducted by Ipsos Insight, DMNews reports. Other findings showed that consumers have an emotional connection with preprinted inserts.

Seventy-three percent of consumers believe inserts are not intrusive like other advertising media because they can be viewed when they choose. In addition 87 percent of respondents said they would actually visit a store based on learning about it in an insert and 70 percent said they would purchase the item advertised in the insert, as well as additional items.