NBA Finals Huge Opportunity for American Airlines

American Airlines owns the naming rights to both arenas that the NBA Finals will be played in, Brandweek reports. There is no other company with naming rights to arenas in any of the major sports (NFL, NBA, MLB and NHL) that would be able to take advantage of such a unique opportunity. American signed a 20-year, $42 million deal in 1999 for naming rights to Miami's arena. In 2000, it inked a 30-year, $195 million pact for rights to the Mavericks' home court. A seven-game series could garner American Airlines over $63 million of branding value.