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Four Radio Groups Sign Up for Arbitron’s PPM Ratings
Bonneville International, Emmis Communications, Greater Media and Lincoln Financial Media have entered into multi-year agreements for Portable People Meter radio ratings when the new audience ratings technology is deployed.
Arbitron plans to launch the Portable People Meter system as its radio ratings service to the top 50 markets, beginning with Houston in July 2006, pending Media Rating Council accreditation.
The new radio groups join CBS Radio, Beasley Broadcasting, Spanish Broadcasting, and WBEB-FM as radio station subscribers. CBS Radio radio agreed to a seven-year contract for the portable people meter ratings service in mid-May.
The Portable People Meter, an electronic audience measurement technology that has been in U.S. market trials since 2001, is scheduled to be used in the top 50 markets in place of the current paper and pencil diary method that the company has employed to collect radio audience estimates since 1965.