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Publisher Inks Product Placement Deal for Young Adult Book

Published on June 12, 2006
Running Press, publisher of a young adult novel being released in September, has signed an unusual marketing deal with P&G's makeup division Cover Girl; while no money exchanged hands, Cover Girl makeup is showcased in the book and in return, the book will be promoted on Beinggirl.com, a website directed at adolescent girls that includes, among other things, makeup tips, the New York Times reports.