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eBay Launching Contextual Ad Program

Published on June 12, 2006
As anticipated, eBay will be introducing an online contextual advertising system for eBay sellers to promote auctions, reports Reuters from the eBay Developers' Conference in Las Vegas (via MarketingVox). Contextual ads will be placed on other websites in exchange for a share of the resulting eBay sales. The ads would link only to eBay auctions. A test of the program, dubbed eBay AdContext, is expected early this week.