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Ad Spend Outlook Upped for Internet, Outdoor, Hispanic
Ad spending in major U.S. media - especially national TV, newspaper, radio and B2B - has slowed down from earlier expectations, resulting in a half percentage point decrease in TNS Media Intelligence’s overall ad spend projection for 2006, reports MediaPost (via MarketingVox). But in its midyear update TNS revised upward its outlook for the internet, Hispanic TV, outdoor and spot TV.
TNS now expects internet ad spend to undergo 13.0 percent growth in 2006, an upward revision from its January forecast of 9.1 percent. Hispanic network TV ad spend is now expected to grow 12.9 percent rather than 10.4 percent.
Overall ad spend is expected to grow only 4.9 percent, to $150.3 billion, for full-year 2006, a downward revision from the January forecast of 5.4 percent growth.