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Ad Spend Outlook Upped for Internet, Outdoor, Hispanic

Published on June 13, 2006
Ad spending in major U.S. media - especially national TV, newspaper, radio and B2B - has slowed down from earlier expectations, resulting in a half percentage point decrease in TNS Media Intelligence's overall ad spend projection for 2006, reports MediaPost (via MarketingVox). But in its midyear update TNS revised upward its outlook for the internet, Hispanic TV, outdoor and spot TV.