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Chernin: Fox Sold 70 Percent of Upfront Inventory

Fox has sold 70 percent of its upfront prime time inventory, at a 2 to 3 percent CPM increase, according to News Corp. president and COO Peter Chernin, Mediaweek writes. Chernin would not discuss specifics, and some media buyers said they would only believe the numbers once Fox publicly announced which agencies it had completed business with. Mediaweek writes that calls to media agencies could not discover which had completed upfront business with the network.

Meanwhile, CBS insiders have said that the network is further along in its upfront business than has been reported, but again, no details were forthcoming and pricing is still under wraps. ABC, which is believed to be considering dropping its case for time-shifted ratings guarantees, is said to still not have completed any deals.