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Chernin: Fox Sold 70 Percent of Upfront Inventory

Published on June 14, 2006
Fox has sold 70 percent of its upfront prime time inventory, at a 2 to 3 percent CPM increase, according to News Corp. president and COO Peter Chernin, Mediaweek writes. Chernin would not discuss specifics, and some media buyers said they would only believe the numbers once Fox publicly announced which agencies it had completed business with. Mediaweek writes that calls to media agencies could not discover which had completed upfront business with the network.