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Carlyle Group to Purchase Oriental Trading Company
The Carlyle Group, a private equity firm, has agreed to buy Omaha, Nebraska-based Oriental Trading Company, a DMer with 18 million customers on file, DM News writes. Oriental Trading Company mails 300 million catalogs annually, offers 25,000 product SKUs and operates three Web sites - OrientalTrading.com, TerrysVillage.com and FunExpress.com, which account for nearly half its total revenues.
Private Equity firm Brentwood Associates purchased Oriental Trading Company in 2000. It will maintain a minority stake when the transaction closes in the third quarter.