Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Carlyle Group to Purchase Oriental Trading Company

Published on June 14, 2006
The Carlyle Group, a private equity firm, has agreed to buy Omaha, Nebraska-based Oriental Trading Company, a DMer with 18 million customers on file, DM News writes. Oriental Trading Company mails 300 million catalogs annually, offers 25,000 product SKUs and operates three Web sites - OrientalTrading.com, TerrysVillage.com and FunExpress.com, which account for nearly half its total revenues.