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‘AARP The Magazine’ Grows Audience Despite Trends

AARP The Magazine’s audience increased 2.3 percent to 28.5 million, effectively reaching 13 percent of all adults in the U.S. In the Spring 2006 MRI report, AARP The Magazine’s household income and home value both rose to $53,693 and $268,335 respectively. The 50-59 age-segmented edition of AARP The Magazine is up 12 percent from last year, reaching over 12.5 million readers, with household income up 4.6 percent to $70,926, and median age dropped slightly to 53.

The magazine closed the first quarter of 2006 up 20.6 percent in ad pages and 29.3 percent in advertising revenue.

Last month, MRI began to test a new service that will reveal issue-specific data on the rate at which magazines accumulate readership.