PC In-Game Advertising Revenue to Top $400 Million by 2009

PC in-game advertising will increase from $80 million in 2005 to more than $400 million in 2009, according to interactive entertainment market research firm Parks Associates (via Tekrati and MarketingVox). In April, Massive predicted that in-game advertising of any sort (not restricted to PC games) would near $2 billion by 2010. Although videogames have become a mainstream entertainment pursuit in homes, in 2005 U.S. internet gamer households received about $0.10 worth of advertisement-supported gaming content per month, compared with $50 worth of TV content, Parks says.